Corporate Party


This was a post-conference party for 3,000 guests. Nutanix wanted to create a wow-factor event for their delegates, speakers and sponsors to let their hair down and enjoy some world-class entertainment. Their DMC, Principal London created a circus theme which provided scope for inventive and exciting theming and catering. Tobacco Dock underwent a breath-taking transformation, becoming a bustling big-top for the night. *Images by kind permission of Principal London DMC

Nutanix were looking for an easily accessible venue which offered high-capacity, flexible spaces and which could character and atmosphere to the proceedings. The enormous scope, rich history and iconic architecture of Tobacco Dock fitted the brief to perfection!

The versatile, stripped-back spaces at Tobacco Dock provided a blank canvas for the Principal London’s team to leat their creative ideas flow. The strong working relationship between our two teams meant that communication was straightforward and productive, working together on solutions to breathe life into the party.

The unique layout of Tobacco Dock lent itself to the specific demands of the event. The clients wanted guests to move easily through the party without any need to queue, so the different spaces become interactive zones which could run simultaneously. There were dodgems, football screenings and immersive games for the guests to enjoy. Food and drink stalls were peppered about the venue, as well as popcorn-vending bikes, providing a continuous stream of party fuel!