About the event
A global investment management firm sought to create a bold, boundary-pushing experience to engage its senior leadership team in their new strategy. The goal was to take attendees out of their comfort zones, fostering real-time conversations, problem-solving, and experiential learning. The event design placed people at the heart of every moment, shifting perspectives and strengthening connections through interactive and immersive sessions.
Facilities and facts
Use of space
The clever use of spaces led the attendees through an interactive and immersive experience as the day progressed
Security
Thorough and discreet security in place helped the attendees and organisers enjoy the event
Creative design
We loved the use of a V-shaped stage in Little Gallery to create an immersive, theatrical feeling to the event
Why Tobacco Dock?
Tobacco Dock’s versatile warehouse-style spaces provided the perfect setting to break away from conventional conference formats. The venue’s unique layout encouraged fresh thinking, while its mix of grand halls, interconnecting rooms, and atmospheric spaces allowed for a fully immersive event experience. The flexibility of the venue enabled seamless integration of key event elements, including a dramatic plenary stage with a curved screen and immersive breakout areas featuring actor-led sessions, a life-sized game, and a fictional TV show.
The organisers used the space in clever ways to take delegates on an engaging journey throughout the day and to ensure that, despite there being fewer than 200 attendees, the event felt bustling and well-attended.
Our in-house team worked closely with the organisers to accommodate last-minute changes and ensure smooth delivery. The secure environment of Tobacco Dock allowed high-profile attendees to move freely, while our award-winning catering received excellent feedback for providing a memorable dining experience.

Ground Floor
The end results
The event was a first-of-its-kind experience, successfully pushing boundaries and driving engagement among senior leaders. The immersive design, combined with the seamless support from the Tobacco Dock team, enabled meaningful conversations and lasting connections.
The closing video reinforced the event’s key messages, while post-event interactive digital content ensured continued impact. The organisers praised Tobacco Dock’s adaptability, efficiency, and expertise in bringing their ambitious vision to life
We had the pleasure of hosting our recent event at Tobacco Dock...
...and it was the perfect fit for our client. The venue’s spacious and versatile layout provided us with a brilliant blank canvas to work with, allowing for ample creativity in designing the event. The large areas offered many options for different setups, which helped us tailor the experience to meet our client's specific needs. Additionally, Tobacco Dock’s location in London made it easily accessible by public transport, ensuring that our guests could reach the venue without hassle. This convenience contributed significantly to the overall success of the event. The management team excelled in every aspect, providing exceptional service throughout our planning and execution. The cleanliness of the venue was impeccable, the food and drinks offered were plentiful and super tasty, enhancing our guests' experience even further. Security was thorough yet discreet, ensuring a safe environment for all attendees. Overall, Tobacco Dock exceeded our expectations, and we look forward to the opportunity to work there again in the future!
