Great Gallery, Little Gallery, East Mall, Quayside 1, Quayside Breakouts, Quayside Bar, North Dock
Nutanix were looking for an easily accessible venue which offered high-capacity, flexible spaces and which could character and atmosphere to the proceedings. The enormous scope, rich history and iconic architecture of Tobacco Dock fitted the brief to perfection!
The versatile, stripped-back spaces at Tobacco Dock provided a blank canvas for the DMC team, Principal London’s creative ideas. The strong working relationship between our two teams meant that communication was straightforward and productive, working together on solutions to breathe life into the party.
The unique layout of Tobacco Dock lent itself to the specific demands of the event. The clients wanted guests to move easily through the party without any need to queue, so the different spaces become interactive zones which could run simultaneously. There were dodgems, football screenings and immersive games for the guests to enjoy. Food and drink stalls were peppered about the venue, as well as popcorn-vending bikes, providing a continuous stream of party fuel!