a breakdown of the lululemon event
Sweatlife is the flagship event of the lululemon calendar, drawing thousands of attendees to a day of 250 workouts, yoga and lifestyle classes alongside inspiring panels and talks.
Sweatlife began at Tobacco Dock and we are delighted to have accompanied lululemon through its evolution. The team loves the adaptability of space the venue offers them as well as the extensive branding opportunities throughout the space. Tobacco Dock’s convenient location is another strong draw as attendees are able to easily travel to and from the event.
Facilities and facts
Making it their own
The lululemon team made use of plenty of stunning spots for their branding and theming
Drawing the crowds
With over 3,000 attendees each day, the open layout of Tobacco Dock meant it was straightforward to create clear guest flow
Space to grow
Our variety of spaces meant there were ideal locations for all the different activities
Why Tobacco Dock?
The event took over almost the entire venue and put the many spaces to a variety of uses. Talks were held in East Mall, while yoga, meditation, and other exercise classes took place in the Great Gallery, Little Gallery, Dock Gallery and Vaults.
The event used our spaces in an imaginative way, for example using the open vaults walkways for yoga displays. The open multi-levels of the common space are ideal for consumer shows, adding to the buzz and atmosphere of the event.
Sweatlife is the flagship event of the lululemon calendar, drawing thousands of attendees to a day of 250 workouts, yoga and lifestyle classes alongside inspiring panels and talks. This year saw the third of their annual lifestyle festivals and for the first time extended to two days.
As always, we were blown away by the Tobacco Dock offering.
The team is easy to work with and were always on hand with support and solutions. The range of spaces means that we can always create something new and exciting. We were delighted with the resulting event and are already looking forward to next year!’