Media launch

Guinness Six Nations Media Launch

The Guinness Six Nations Media Launch welcomed over 250 members of the media and press to kick off the 2020 Championship. From our industrial styling to our versatile spaces, our high-capacity WiFi infrastructure to innovative catering, Tobacco Dock was a great fit for all the event’s requirements.


As huge sports fans, we were delighted to have the opportunity to host the Guinness Six Nations Media Launch in January 2020. The Guinness Six Nations team needed a venue which could not only support the immense streaming capacity required by multiple media and broadcast partners who make simultaneous transmissions, but which also provided an aesthetic fit with their brand. The exposed brickwork, timber beams and metal stanchions at Tobacco Dock complemented GUINNESS’ own brand and provided a stylish and atmospheric backdrop to the event’s promotional photos.

The large number of different media and broadcast agencies, who each wanted to be able to create their own original content, meant that a tightly planned schedule was necessary complemented by a straightforward attendee flow. The spaces used for the event meant that there were clearly defined areas for different activities.


The Little Gallery doubled as a plenary space, where the initial welcome to the guests was made, and later on served as a GUINNESS Bar and lunch area. Meanwhile the East Mall spaces and Quayside Breakouts served a multitude of purposes, from podcast recording spaces to interview suites, and photo-shoot rooms to broadcasting areas.


Lunch was served in the Little Gallery and the room was set out with lounge areas to encourage networking opportunities for the attendees. Our in-house catering team, Tobacco Dock Food, worked with our client to create a menu featuring six different cuisines to represent the six competing nations, and incorporated dashes of GUINNESS to keep everything on brand.

ENGLAND – Rare Roast British Beef, Mini Yorkshire, Maris Piper Roast Spuds, Savoy Cabbage and ‘GUINNESS’ Gravy

SCOTLAND – ‘GUINNESS’ Poached Black Haggis Bonbon with Whisky Chilli Ketchup

IRELAND – Irish Turnip, Kale and Carrot Stew with Colcannon

WALES – Vale of Glamorgan’s Pork and Leek Sausage, Mashed Potato and ‘GUINNESS’ Gravy 

FRANCE – Grilled Halibut, Provençal Vegetables and Chive Beurre Blanc

ITALY – Spinach and Ricotta Gnocchi, Wilted Spinach, Nut-free Pesto and Shaved Pecorino