EMC Quantum Leap
a breakdown of the EMC event
This was a tech product launch with an extremely tight turnaround of just four weeks. The event hosted 180 guests ranging from industry media, high level management and clients and used a high proportion of our ground level spaces.
*Images by kind permission of Principal. London DMC
Facilities and facts
Our strong working relationship with Principal. London DMC meant dealing with the 4 week lead time was smooth.
The Tobacco Dock aesthetic was a big draw for the clients who were looking for somewhere with visual impact.
Our strong tech infrastructure and 1Gb WiFi bandwidth allowed for speedy, reliable sharing of the product launch.
Why Tobacco Dock?
EMC wanted an impressive and visually striking venue to launch their new product, Quantum Leap. Security and technology capabilities were also at the top of the list when it came to identifying the right venue for this event.
The product launch was delivered within an extremely short lead time due to the secrecy of the software reveal. EMC were reassured by the that Principal. London DMC, their chosen DMC, and Tobacco Dock are so experienced at working together, meaning that their event was in safe hands.
Our team and many of our clients really enjoy working with Tobacco Dock.
The whole team on the ground extremely knowledgeable and used to hosting events for large numbers of people and to a high spec! This is one of the main reasons we promote this venue as a great location for our Tech clients. It is also the perfect blank canvas to really be creative!"
The end results
The clients were delighted with the levels of production and innovation which brought their event to life. Taking place on February 29th, the theme of ‘leap year’ fitted into the Quantum Leap branding and the theme was developed further with giant 3m frog sculptures throughout the venue as well as digital frogs ‘leaping’ across a 10m presentation screen.
In addition to their amphibious friends, Principal. London DMC worked with Tobacco Dock’s capable service partners to create a stunning set design complete with furnishing, AV and technical set-up.
The in-house caterers, Tobacco Dock Food, created a delicious spread to keep all the synapses sparking.
Our clients were delighted with the quick turnaround and the resulting event.