Product launch

EMC Mega Launch – Quantum Leap

This was a tech product launch with an extremely tight turnaround of just four weeks. The event hosted 180 guests ranging from industry media, high level management and clients and used a high proportion of our ground level spaces. *Images by kind permission of Principal. London DMC

EMC wanted an impressive and visually striking venue to launch their new product, Quantum Leap, as well as an outstanding DMC to bring all the elements together. The event was delivered with an extremely short lead time due to the secrecy of the software reveal. EMC were reassured by the fact that Principal London DMC and Tobacco Dock are so experienced at working together, meaning that their event set up and execution was in safe hands.

With a lead-time of just four weeks, there were a lot of elements to pull together over a very short period of time. The clients were delighted with the levels of production and innovation Principal London DMC created which brought their event and brand to life.

Taking place on February 29th, the theme of ‘leap year’ fitted into the Quantum Leap branding and the theme was developed further with giant 3m frog sculptures throughout the venue as well as digital frogs ‘leaping’ across a 10 m presentation screen. In addition to their amphibious friends, Principal London DMC worked alongside Tobacco Dock’s capable suppliers to create a stunning set design complete with furnishing, AV and technical set-up. The in-house caterers Tobacco Dock Food, created a delicious spread to keep all the synapses sparking! Our clients were delighted with the quick turnaround and with the finished event.